Rolls-Royce Global Engagement Campaign
The 'Life-saving rules' campaign aimed to ensure every employee in Rolls-Royce understood what the rules are and how they are relevant to them in their particular work environment. I created a campaign look and feel, a suite of icons and a toolkit of digital and physical items including roll-up banners, posters and workshop materials. The campaign toolkit was launched in several languages. Concept visuals are shown below.