Rolls-Royce Global Engagement Campaign

The 'Life-saving rules' campaign aimed to ensure every employee in Rolls-Royce understood what the rules are and how they are relevant to them in their particular work environment. I created a campaign look and feel, a suite of icons and a toolkit of digital and physical items including roll-up banners, posters and workshop materials. The campaign toolkit was launched in several languages. Concept visuals are shown below.

RR_LifeSavingRules_ICONS-01.jpg
RR_Life_01.jpg
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