Wellness campaign concept creation for Hitachi Rail

I was asked to produce concepts for an awareness campaign to be rolled out globally. Entitled 'BeWell: be at your best', it focussed on three areas – body, mind and workplace. Concept 1 uses takes the visual cue from network maps to create a flexible campaign identifier as well as icons and other visual aids. Concept 2 uses the railway signal to focus on each area and the strong visual language of railway signage.

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Concept board 1.